It’s perhaps only fitting in the world of purely pageviews – and Web pageviews at that — that not a single news article makes the top 20, 30, 40 or even 50 in the most-popular list for KTVZ.COM in 2013, courtesy of Google Analytics.
That is a list from the “old-fashioned” dub-dub-W computer-visited Website, which once was the center of the online universe but now shares equal and, in the future, diminishing billing with that increasingly popular computer in your pocket or purse — the smartphone and the tablet, the portable news viewers of the 21st Century. Each platform has its own peculiarities and statistics, and sure we can combine them all.
But for old time’s sake, let’s focus on the Website for a bit of statistical observation.
The home page makes up 10 million of the 25 million page views this year — and that’s only fitting, because while we want you to click through to all that great content, we also went you to know we’re the place to turn to see what’s new — and the front page, of course, is and always will be the place to start. Top Stories, latest Local Alert Weather Webcast and all that.
The Local Alert Weather page is the single most-visited page beyond that, at 1.3 million page views, and the local news page is behind that at 563,000 page views.
Our sports page is not too far behind, No. 5, at 135,000 page views — so there! And the seven-day forecast is sixth, at 131,000 page views. Our Fox Central Oregon page makes the top 10, in No. 9 slot at 112,000 page views.
Slide shows or photo albums — I use the same interchangeably, probably confusing to some, sorry — make up an astounding number of our top-viewed/clicked on pages — logically, as most have dozens of gorgeous views or fun parades, etc, and each click counts..
But for better or worse, in parlor game or … whatever, the top-viewed slide show, by far, is not all those pretty, scenic pictures, but the Deschutes County Parole and Probation “most wanted” list — well, lists, as each update is a separate item — and all told, they take up nine of the top 20 slots!
And then there’s the funny Nos. 12 and 20 — the “page not found” pages — close to 120,000 of the page views end up at a dead end, frightfully sorry (if I’m sounding British, blame the Christmas “Doctor Who” special) — and just behind at 21 is our Fire Alert page. Our Events page also makes the top 25, in No. 24 slot at 47,000 page views.
Crook and Jefferson counties’ most wanted lists also are in the top 30, as are the national news page (No. 29) and some of our seasonal photo albums, plus the ones dedicated to wildfires and wildlife.
Our Pump Patrol page is in the mix at No. 42, our videos page at No. 49, and you have to go No. 51 to find the very first actual news article in the ol’ (non-mobile) Web list, which is…
Ah, but that would be telling! We’ll be talking about top stories of the year in coming days, and while editorial judgment is on equal par with the clicks, there are some interesting things to share on what drew that particular finger-twitch on the mouse or trackpad.
(Update: Oh wait! That was by Page Title — my goodness, not a spreadsheet or database jockey am I, and by actual page the list is quite different! Several news stories in the top group, and we’ll be laying out the year in review soon.)
Merry Christmas! And Happy 2014 to come!